My entrepreneurial engagements is, and have always been, my main "hobby". 

Fortunately, I also found time to incorporate my longtime DRIVING  & PORSCHE  passion as a buisness.

The Truly Driven  events and communities we create  are all about sharing great experiences along a journey where FRIENDSHIP is just as important as the driving.

MY STORY

I have professionally spent more than a decade within the official FERRARI & McLAREN importer/dealer network with special edition programs, customer racing and various high-level customer events in the Nordics and throughout Europe.

A part from many trackdays over the years  and some occasional racing, I enjoy being a Porsche Club Sweden Driving Instructor and during more than a decade, until 2024, my various roles at the Scuderia Hanseat has included instructor, coach and ambassador. As of 2025, I am proud to be the sole owner of the Scuderia Hanseat 

1^st LAP TO 24H OF NÜRBURGRING

The Nürburgring is a mythical place, and since my 1^st lap on the Nordschleife,  it has become what  is a lifelong  passion.

My "NBR journey" has  so far included everything from trackdays, various driver trainings and Touristenfahrten to occasional NLS racing,  including the 24H of Nürburgring in 2024 and 2025.

The more laps I do on  Nordschleife, the more evident it becomes how much more there is for me to learn and understand.

That's why I am PASSIONATE about our best-in-class driver training courses as they help  us to develop our driving and skills to become a more complete and safer driver.